A Design Journal from Naples, Florida
Design ideas with salt air in them.
Coastal interiors, renovation math, furniture hunting, and life on the Paradise Coast. Researched, verified, and written from Naples.
Coastal interiors ✺ Renovation math ✺ The Design District ✺ Old Naples cottages ✺ Gulf light ✺ Furniture hunting ✺ Salt-air style ✺ Paradise Coast living ✺ Coastal interiors ✺ Renovation math ✺ The Design District ✺ Old Naples cottages ✺ Gulf light ✺ Furniture hunting ✺ Salt-air style ✺ Paradise Coast living ✺
Featured Guide
Coastal living rooms that actually hold up
The warm-white base, the five moves designers are making in 2026, four sub-styles, and the furniture rules that survive sun, salt, and sandy feet.
Fresh
New on the journal
The Naples Design District: Showrooms Worth Knowing
A walking guide to the Naples Design District: The Collective, Traditions, Summerfields, Central Avenue’s galleries, and the showrooms…
Condo Renovation Rules in Naples: Florida Statute 718 in Plain English
Florida Statute 718 translated for Naples condo renovators: unit versus common elements, the 75 percent rule, and milestone…
Coastal Bedroom Ideas: Calm Without the Clichés
Coastal bedroom ideas without anchors or rope: texture, natural materials, refined color, and the light control Florida sun…
What a Lanai Renovation Really Costs in Collier County
Verified lanai renovation costs for Collier County, from rescreens to full conversions, plus county permit basics and what…
Coastal Kitchen Ideas That Survive Real Florida Life
Coastal kitchen ideas built for Naples reality: materials that handle humidity, hardware that ages well, and color that…
Best Custom Home Builders in Naples, FL (2026)
14 verified Naples builders and remodelers for 2026 — estate builders, design-build remodelers, and kitchen-bath specialists — plus…
Naples, by the Numbers
$812K
Median single-family sale price, NABOR, January 2026
100K+
Seasonal residents who arrive every winter (estimated)
65°F
Average January temperature. Bring a light sweater.
0%
Florida state income tax, written into the constitution
Topics
Pick a lane, any lane
Special Feature
Golf course living, by design.
Roughly 1,350 holes, the biggest names in course design, and the homes that line the fairways. We mapped all of it.
For Homeowners, Designers & Builders
Building or remodeling? Start with the right people.
Fourteen verified builders and remodelers, the license checks that protect you, and a contact line for listing requests and corrections.
“Good design here starts with the light.”
— the only design rule Naples actually enforces
Naples Living
Life on the Paradise Coast
Golf Course Living in Naples, FL: Clubs & Homes
Naples has ~1,350 golf holes — near the most per capita in America. The clubs and designers, 2026…
Where to Live in Naples, FL: An Area Match Guide
Where to live in Naples, FL by lifestyle: families (A-rated schools), golfers, boaters, artists, and the 34102 wealth…
Naples Design District: A Local Insider’s Guide
A local guide to the Naples Design District: official boundaries, the showrooms and consignment shops worth your time,…